Trademark Registration and Barney Fife: Nip It in the Bud!

I am sure I am growing older myself right here, however if you happen to ever watched the previous Andy Griffith present, Deputy Barney Fife’s frequent recommendation to Sheriff Andy Taylor, for no matter problem or tragedy that may be dealing with Andy or Mayberry throughout that individual 30 minute episode was to “Nip it, Nip it in the Bud!” Superb recommendation, particularly if you find yourself speaking about logos.To nip one thing within the bud means “to stop something at an early stage.” Cease it earlier than it turns into a major problem. We are able to definitely apply this truism to logos, and notably to federal trademark registration.There are a lot of benefits and advantages to registering your mark. The profit I’m referring to on this writing has to do with discover. If you register your mark, the federal trademark workplace publishes your registration for all to see. When a 3rd social gathering for instance, does a trademark search on an analogous mark to yours, that third social gathering will see your registration and can subsequently have discover of your already current use of the mark. That is essential.For example you undertake a specific title for a product in what you are promoting. You resolve to not apply for trademark registration. Later, Firm A independently decides to begin utilizing a really comparable title with an analogous product to yours. Earlier than Firm A begins utilizing the mark, it does a trademark search, which comes again clear (because you did not register your use of the mark and subsequently your use will not be of report). Firm A begins utilizing the mark in commerce. Firm A is a reasonably large firm with a big promoting finances. In order could be anticipated, earlier than later yours and Firm A’s advertising and marketing efforts start to overlap, inflicting issues.Due to the promoting {dollars} Firm A has already spent, it’s now unwilling to vary its trademark/title. As between you and Firm A, you could have senior rights to the title, nevertheless, you’ll nonetheless need to take care of the ensuing issues attributable to two entities utilizing an analogous title in commerce. Additionally, you will need to deal straight with Firm A, which can very nicely imply litigation.However, had you initially registered your title with the federal trademark workplace, Firm A would have seen your registration and use early on, on the time it did its trademark search, and extra importantly, earlier than it started utilizing the mark in commerce. On account of your registration, Firm A would know that the title it had chosen was already in use and that it subsequently wanted to pick a distinct title. With such info at an early stage, Firm A may simply return to its advertising and marketing division with directions to provide you with a distinct title. With registration, you may have prevented all of the above-described issues, in addition to litigation.Take Barney’s recommendation, together with your model, “Nip it, Nip it in the Bud!”